Back in July of 2013
The Daily Herald announced a "rebranding". In short, the paper founded in 1909 was going to become more hip along with a huge focus on digital services. I was super excited when I read the news as I grew up reading The Daily Herald, but recognized it was becoming completely out-of-touch with anybody under the age of 45.
I've heard from inside-sources that by last fall they were supposed to have a completely revamped website that was just going to demolish all other Utah news websites, but sadly they still have the same 1998 newspaper look with about 80% of the page being advertisements. Hopefully one is the works so we can have someone give KSL a run for their money.
I'm more so curious why The Daily Herald hasn't been able to move out of that giant-ass 43,000 square foot building off Freedom Blvd. Their goal was to sell the building and be in a new office space around 10,000 square feet. With all of the layoffs they've had to go through it totally makes sense. I also thought a downtown office space would be a sweet location for a paper that is supposed to be the "hub" of local news. However, last time I drove to Taco Bell (sadly that was yesterday) the Herald was still in the same old place.
Does anybody know why they are still in the old building? Did they give up? Change plans? Just curious if there were any updates to this.