Residents who have lived in Provo for more than a few years know that the property just north of Cafe Rio (2250 N. University Parkway) has had a hard time keeping tenants. First a Food 4 Less, then a Buy Low Market, the casual passerby might assume the 61,000 square foot property was destined to host failed businesses. But Lolo’s Fresh Food Warehouse, a new supermarket that boasts fresh, Utah-grown produce at competitive prices, might be here to stay.

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Turns out, Lolo’s isn’t as new as it seems. Provo residents, Jerry and Connie, built the original Provo Food 4 Less in 1985 on a foundation of quality products with low prices. The company was soon bought out, and the ideals Food 4 Less were founded on supposedly flew out the window when new owners took over. Provo’s Food 4 Less soon closed. 25 years later, Connie and Jerry are back in the same building with the same ideals and a new, fresh brand (Food 4 Less is still owned by the same owners, hence the new name).


The warehouse offers fresh, local produce at “the best prices in town”, and a no frills attitude (which probably contributes to its low prices). At the grand opening on June 21, Lolo’s offered a free bag of groceries to the first 100 customers to walk through their doors.

food4less bins

Anybody who went to the old Food 4 Less will recognize these old bins. These bins are one of the most recognizable features of Food 4 Less and they made it into the new Lolo’s setup.


So is Lolo’s really here to stay, or will it go the way of the other bargain supermarkets before it? Only time will tell. In the meantime, check out their weekly ads and Facebook page for updates.